Don aka Güerito was raised in the heart of the San Francisco Bay Area, surrounded by rich cultura, banging Mexican food, and lowrider dreams. But it wasn’t until later in life that he discovered his own Mexican roots, tracing back to Michoacán.

As a teen, Don fell hard for Chicano culture. He and his compas built their first lowrider bikes from the ground up, custom paint and all. Weekends were spent cruising down Story & King in Junior’s chopped Buick Riviera, music thumping, hydraulics bouncing, the whole vibe.

He may not rock “Rolling Hard” shirts from the Miller’s Outpost days anymore, but his love for carnitas, asada, and the smell of a fresh grill? Still going strong.

Fueled by that passion and a growing sense of cultural pride, Don launched Pinche Güero Customs, now known as Güerito Customs, to create more than just dope tees. It’s a brand, a comunidad, and a platform for folks to rep their roots with style.

With inspiration from his beautiful Mexican wife and daughter, Don continues to dive deeper into heritage and design, one graphic, one laugh, one story at a time.