CULTURA, CHARACTER, Y UN CHINGO DE SWAG

Who is Güerito ?

Don aka Güerito was raised in the heart of the San Francisco Bay Area, surrounded by rich cultura, banging Mexican food, and lowrider dreams. But it wasn’t until later in life that he discovered his own Mexican roots, tracing back to Michoacán.

As a teen, Don fell hard for Chicano culture. He and his compas built their first lowrider bikes from the ground up, custom paint and all. Weekends were spent cruising down Story & King in Junior’s chopped Buick Riviera, music thumping, hydraulics bouncing, the whole vibe.

He may not rock “Rolling Hard” shirts from the Miller’s Outpost days anymore, but his love for carnitas, asada, and the smell of a fresh grill? Still going strong.

Fueled by that passion and a growing sense of cultural pride, Don launched Pinche Güero Customs, now known as Güerito Customs, to create more than just dope tees. It’s a brand, a comunidad, and a platform for folks to rep their roots with style.

With inspiration from his beautiful Mexican wife and daughter, Don continues to dive deeper into heritage and design, one graphic, one laugh, one story at a time.

We aren't just dope shirts...

Not Just Tees

Güerito Customs, doesn't just design tees, we bring your vision to life. Whether you need a bold, professional logo for your business or want that logo printed on workwear, we’ve got you covered.

Mix it up!

Love a graphic on one of our shirts? We can remix it, resize it, or reprint it on anything from hoodies to totes, even on your own products. Custom is what we do.

Custom Designs

Have a design idea in mind? Hit us up. We welcome custom requests and love collaborating to turn your concept into cultura-infused, wearable art.